37 Great Beauty Products You Won't Regret Buying

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Go ahead and buy that Rare Beauty liquid blush you've been eyeing for months — it's really *that* good.

BuzzFeed Staff

Promising review: "I may be a little clumsy at times. But, this pen is so handy to clean up any mistakes. And it is so soft and moisturizing. I keep mine out of the drawer on my vanity. It is so precise." —Jenny L

Get it from Amazon for $7.97.

BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

Get it from Amazon for $4.99.

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

And it's silicone-free!

Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

Get it from Amazon for $8.19.

Promising review: "I've been working on my hair for 6 years now, after a terrible pregnancy then a separate health issue my hair has been struggling. I finally have grown out my hair but no matter what the top of my hair is still covered in split ends. I trim, I've done everything I can to fix the damage but nothing seems to work. I saw this in a BuzzFeed article, thought, what the hell... not like it can get worse. Literally after one treatment 80% of my split ends are gone, after the second treatment it's like a miracle!!! For less than 10 bucks... this is amazing stuff!!!!" —meridith s.

Get it from Amazon for $7.48.

And check out our full review of the Elizavecca CER-100 Collagen Protein Treatment for more deets!

Promising review: "This is such a gorgeous blush! It's really pigmented so a little goes a long way. It gives the most beautiful flush but it's buildable if you want a more intense pop of color." —minnimalist

Get it from Sephora for $23 (available in seven radiant finishes and two matte finishes).

Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57 my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with sales people younger than my grandchildren telling me what I'm doing 'wrong' with my skin care regime. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

Get a box of eight masks from Amazon for $22.22.

To use, spray through damp or dry hair and comb through.

Mane Club is a small business based in California that specializes in vegan and cruelty-free hair products.

Here's what my coworker Elizabeth Lilly has to say about this leave-in spray: "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."

Get it from Amazon for $9.95.

Promising review: "Let me start by saying this isn't my first cat-eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

Get a set of two from Amazon for $14.97 (available in three styles).

Promising review: "I had peeling, weak nails for years. I bought this in February. This size bottle lasted a bit more than a month as I religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-oz refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Get it from Amazon for $9.90+ (available in three sizes).

I have worn this lipstick almost exclusively since 2019, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 30 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!

Get it from Amazon for $7.98+ (available in 30 shades and in a kit option).

Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

Uoma Beauty is a Black-owned small business was founded by Sharon Chuter, whose goal is to make an innovative and inclusive make-up brand that's always evolving.

Promising review: "I LOVE everything about this lip color. It is long-lasting, beautiful, a wonderful color, and the container is like a party." —vicki k.

Get it from Uoma Beauty for $24 (available in eight shades).

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

Get it from Amazon for $13.99.

Talk to your doctor before using this product if you're experiencing hair loss. Read more about biotin shampoo and hair at Cleveland Clinic.

Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff

Get it from Amazon for $11.95.

Promising review: "I have been using this daily for about eight months now. I am 60-years-old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

Get it from Amazon for $18.99+ (available in three sizes).

Promising review: "I have a super-oily face by the end of the day, see the attached pictures. I hate it, it looks gross. This definitely helps combat that but it's not 100% foolproof for my face. Even still, I don't like to go a day without it. It's worth keeping in my routine of blotting papers, toners, etc. PROS: instantly creates a matte look without feeling dry or clogging pores. Lightweight enough to wear on or under makeup. It doesn't cause breakouts or redness and has a mild scent. Genuinely keeps my face feeling fresher throughout the day. I like to wear it on a daily basis. CONS: The only negative is that there's not a huge, huge difference in appearance. But it feels way better, and that's a huge plus!" —Jen

Get it from Amazon for $5.60.

Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" —Shawn

Get it from Amazon for $9.90+ (available in 24 shades).

I have had this for years now and it's my go-to travel make-up case! It holds an absurd amount of products, so I never have to compromise and leave any of my favorite makeup products behind on my trips. I love how easily it lays flat, which makes getting ready so much faster since you can see everything at once. It's especially great for getting ready in hotel rooms, where I often find myself sitting on the ground in front of a full-length mirror to put my makeup on. Instead of constantly rummaging through a tiny case, I can grab anything I need in a half a second.

Promising review: "I was tired of fumbling around in my cosmetics case and saw this. I was skeptical, but...WOW! On my recent two-week trip to Europe, with constant laying out and packing up, this item was wonderful. I could find what I wanted quickly, right away. Packing up was just a matter of pulling the drawstring. At first I wasn’t sure about changing to this bag, but now I could not do without it." —Mojosharkey

Get it from Amazon for $24.95+ (available in three sizes and 24 colors/patterns).

Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M. Deacon

Get it from Amazon for $7.99.

Promising review: "I've been eager to get my hands on this product for months now! Honestly the easiest brow product I've ever used and it's seriously magic. My brows looked instantly fuller! They weren't crusty or stiff and the applicator is amazing! My favorite thing about Boy Brow is the texture, no crusty brows here. This product has changed my entire makeup routine!" —Jordanne

Get it from Glossier or Sephora for $17 (available in five shades).

Check out BuzzFeed's full review of Glossier's Boy Brow for more deets!

Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz

Get it from Amazon for $13.36+ (available in 14 colors).

Check out BuzzFeed's review of the Makeup Eraser for more deets!

Check out this dermatologist reviewing this magical product on TikTok!

I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-ups and I get have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notorious sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers out there!

Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

Get an 8-ounce tube from Amazon for $30 (also available in two smaller sizes).

The set includes five big Kabuki-style makeup brushes and nine precise eye makeup brushes.

Promising review: "I’ve had these brushes for a couple of weeks now and I absolutely love them. As a makeup artist I’m always looking for good brushes for a fair price. These brushes are fantastic and you absolutely cannot beat the price. I was a skeptic at first because the price is too good to be true but they really are good brushes. They are super soft and blend the makeup very easily. And they are incredibly easy to clean. I’ll definitely be buying them again." –Tim and Kimmie

Get the 14-piece set from Amazon for $8.99+ (available in six colors).

Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

Promising review: "I have only worn foundation on special occasions. I tried this tinted moisturizer and when I got it I tried it out and I was in LOVE!! I have found a simple and natural coverage I have been looking for so long. I don’t feel like I have anything on, it’s not a heavy weight like some foundations give. My skin looks great and the color is a perfect match for my skin tone. I just LOVE IT!" —La H.

Get it from Lip Bar for $17 (available in 12 shades) or Target for $16.99 (available in 11 shades).

Promising review: "I have very very fine and fragile hair. It’s wavy (2b to 2c with some 3a curls mixed in) My ends are dry and my scalp gets very oily quickly. When the product arrived I was on second-day hair. I worked the foam through my roots and the sides of my head. The most oily places for me. It was easy to work through and it smells so fresh and clean. My results were amazing! My roots looked clean, no residue or buildup like powder dry shampoos. My scalp does not itch and it gives my fine, flat hair a ton of volume. Also, my hair looks thicker when I use it. I usually can’t go more than a day or two without washing my hair. With this product I was able to go four days without washing my hair." —Amelia Tilton

Get it from Amazon for $11.99.

This brush is designed to work on all hair types, but reviewers with 2c through 4c hair say it has worked especially well for them. It also works on wet *and* dry hair, so you don't have to time out your brushing.

Promising review: "I was really skeptical when I bought this brush, wondering if it was really going to work on super-curly, easy-to-get-tangled hair. It has exceeded my expectations and I can't believe how awesome it actually works. This is great for thick, curly, hard to untangle hair. It doesn't get caught in the snarls and it is so easy to brush hair now." —Kimber Burks

Get it from Amazon for $11.99+ (available in five colors).

Promising review: "The BEST diffuser on the market! I have naturally wavy hair and have struggled with finding the right diffuser to keep my tresses curly while drying my hair. Using the Black Orchid hair diffuser is what you need if you have wavy to curly hair! You'll still have your curl and won't have frizz after using the Black Orchid!" —BMRGirl

Get it from Amazon for $22.49.

Promising review: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name brand blender in texture, HOWEVER they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard-earned money and PURCHASE THESE! You won't be disappointed." —Lindsey

Get a set of five from Amazon for $7.64+ (available in nine color sets).

There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy, which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black tea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

Get it from Amazon for $14.95+ (available in two sizes).

Check out more details about this popular clay mask.

Promising review: "First-time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz, and lots of volume. Hope this review helps you, anyone out there who has similar hair!" —Anon anon

Get it from Amazon for $34.87+ (available in two styles).

Here's what former BuzzFeed writer Daniel Boan has to say about this lip mask that he's tried (and loved!): "At first I was hesitant to spend over $20 for a lip mask, but now I am NEVER without a jar of this magical moisturizing miracle. I have chronically dry lips and this basically transforms them overnight. Any flakiness I have on my lips is completely gone by the time I wake up in the morning — it's seriously magic. And can we talk about the scents?! The original Berry flavor is perfect if you like sweet, bubblegum, cotton candy-esque scents, but my personal favorite is the Vanilla, which is slightly more subtle but still smells like a delicious bowl of vanilla ice cream."

Get it from Amazon for $24+ (available in five scents).

Promising review: "I love these rollers. My hair is very thin and the hot rollers and dryer that I have been using further destroyed my hair. These rollers are easy to use. I put a little water on each section, roll, and usually wait two hours. My curls are great and stay all day." —The Sutherlands

Get 42 rods from Amazon for $14.99.

Bread Beauty Supply is a Black woman–owned small business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.

Promising review: "This curl cream is really it. I have tried different ones before but I feel like this one leaves my hair bouncy and moisturized. I really like the smell, too — it's so sweet, makes me want to eat it hehe. I like that a little goes a long way and the packaging is really great size so it would last a long time." —Sephora Customer

Get it from Sephora for $28.

I have naturally wavy, almost curly hair (I would say I'm somewhere between a 2c and a 3a curl type), and as mentioned above, I have tried practically every product on the market designed to keep my curls looking their best. Nothing has even come close to this styling cream. I use this whenever I'm airdrying my hair — without it, I end up looking like a frizzy mess and have very undefined curls. I use this while my hair is wet (but soaking) and work it through my hair and scrunch a lot at the end. Gone are the days of really crunch, stiff curls — this cream is so lightweight, it doesn't even feel like you have product in it. I can run my hands through my hair with ease whenever I use this. That's me above on a particularly good hair day after using this Ouidad stying cream — look at those bouncy, frizz-free ringlets!!! To emphasize again, I love this stuff so much that if I was stranded on an island and could only have one beauty product, this would be it.

Get it from Ouidad or Ulta for $26.

This is the holy grail of face sunscreen. The formula is unlike anything I've ever used — it comes out as a gel-like substance, but as you rub it into your face, it almost leaves a powdery, gentle feel, almost like it's turned into makeup itself. And you can barely even feel it sitting on your skin! But of course, it's SPF 40, which means it's working hard to protect you from the sun even though you might forget you're wearing sunscreen. It's become an integral part of my morning routine, and I love how it acts like a makeup primer, too!

Promising review: "This is the first face sunscreen I’ve used that hasn’t left my face feeling like an oil trap. This product goes on amazing and doesn’t have a white cast in photos. I first bought this when I was working outside everyday in the Florida heat. Never broke me out or overly clogged my pores." —xenaaru

Get it from Sephora for $22+ (available in three sizes).

Kulfi Beauty, named after a type of South Asian ice cream, is a South Asian-owned business that makes products that celebrate and empower the diverse needs of their communities.

Promising review: "These are just what I have searched a decade for. I've never had an eyeliner go on so smooth or effortlessly before. The color stays vibrant all day, not sinking into my skin or transferring elsewhere. I am in love with this product." —Andrea J

Get a set of five from Kulfi Beauty for $85.

The ceramic plate is also infused with nano silver, tourmaline, and titanium to help prevent staticky hair.

Promising review: "Whoa! Super impressed! I have long, thick, kinky, curly, frizzy hair and nothing ever seems to really work on it as far as straightening goes. This product is sleek, easy to use, heats up fast, and leaves my hair feeling silky smooth! Love it!" —Meghan

Get it from Amazon for $69.99 (available in two colors).

Promising review: "This straightener is awesome. It heats up well and stays hot. I have very thick curly hair and this brush makes the tiresome task of straightening easier and less time consuming." —berry bunch

Get it from Amazon for $49.99 (available in two colors).

Reviews have been edited for length and/or clarity.